Sheena is working on a dream a really big dream and she’s passionate about it. She helps people bring their dreams, ideas and products to life.
She has 10 years of professional experience as designer, entrepreneur, and advisor in the fashion/apparel industry. Her expertise ranges from concept creation, design, product development, manufacturing, wholesale, retail, and online distribution.
She started Ideal Samples Inc in 2008 to fill a growing need in the marketplace for individuals and businesses that have ideas or concepts that need samples or products produced or help bringing them to market.
With the guidance of seasoned mentors, her own experience and the preverbal school of hard knocks, Sheena identified the critical steps necessary to successfully bring an idea or product to life and then to market.
Sheena and her team of experts have worked on hundreds of ideas and products for such leading brands as Indian Motorcycle, American Brands, Asics, MainStreet, The Answer, V, and Kids Clothes That Fit just to name a few.
Founder of Pure Blanks Adila Cokar is a senior apparel product development manager with over 10 years of experience playing key leadership roles in various apparel companies and owning and operating a children’s wear line. In 2005, Adila’s company was nominated for the most innovative company by Earnshaw Magazine. She earned a Bachelor’s of Applied Design in Fashion Design & Technology and a certificate in Fashion Marketing in 2001.
Adila has traveled extensively working with overseas factories. She has built long-term relationships with factories, designers, wholesalers, retailers and other key stakeholders. She is known for generating practical solutions, effective production planning, unraveling complications and overcoming obstacles. Adila is committed to personalized service, customized ideas and superior outcomes in producing quality workmanship on time, on budget and to specification.
Over the years, Adila began to see how “soulless” many companies operated under with regards to the environment as well as respect for others. She began to seek ways to help promote both individual and corporate responsibility.
Adila launched Pure Blankz in 2007—a manufacturer of 100% ethical apparel and an avid promoter of sustainability through the use of organic cotton and dyes.
Pure Blankz is grounded in the concept that the clothing industry and the environment can co-exist at fair prices to the consumer. It’s a Fair Trade business which means it pay its factories reasonable prices for productions to enable fair wages and a safe and clean working environment.
Murray Smith helps business owners achieve their potential in business. He currently owns four companies dedicated to business growth. These companies have helped more than 50,000 businesses worldwide. Murray’s experienced in the private and public sectors with 13 companies including, franchising, coaching, publishing, technology, hospitality, retail, media, consumer products, training, energy, e-commerce, software, consulting, and entertainment industries.
As a testament to his abilities, he bought the Indian Motorcycle trademark from bankruptcy (just the name the actual company went bankrupt in 1953), and built it into the second-largest U.S. motorcycle company in the world. Sales exceeded $75 million in the first year with a business value of more than $300 million. Indian Motorcycle was one of the most publicized business stories when Murray was CEO / Chairman.
Recently, Murray authored the book, The Answer, recognized as a Best Seller by the New York Times, The Wall Street Journal, and Amazon for its powerful message. In The Answer Murray shares his wisdom and insights for how to grow your business and improve your lives. Murray is known as a speaker, author, business advisor and entrepreneur.
Lawrence Koss has earned a well-respected reputation with over 30 years experience in the apparel industry in Canada. He is well-known for his extensive knowledge and honest, straight forward approach, having worked as a buyer with Elks and Dapper Dan for 10 years, and in merchandising and importing with John Forsyth, selling to all the major retailers across Canada. He has established long-term relationships with all the major companies in Canada.
Lawrence opened his own agency representing such brands as London Fog, Boston Traders, Faded Glory denim and Top Flite golf apparel, and has developed private label programs with organizations such as The Bay, Fields, Sears , Wal-Mart, Giant Tiger, Tip Top, Moores and many others.